Email marketing is one of the most important things when running an ecommerce business. It's always good to have tools to keep track of your parameters, keep your email in check, or even send automated replies when needed.
We have all heard about Mailchimp, one of the best marketing tools on the market. But why do people abandon it and switch to a new email marketing platform?
We will cover the downfall of Mailchimp and the rise of the new and potentially better alternatives for you to use in email marketing.
Keep reading to see our top picks for the best Mailchimp alternatives.
Overview of Email Marketing Tools
First, let's talk about Mailchimp. Mailchimp started as a side project in 2001 created by Ben Chestnut and Mark Armstrong. When it started, Mailchimp was earning a few thousand dollars a month, and since then Mailchimp has grown to be a 700-million-dollar company in revenue with over 800 million emails sent.
So why would such a big company start losing subscribers and customer worldwide? Unfortunately, it is impossible to stay on top forever, so after the massive success of Mailchimp, other companies started to develop their own email marketing tools, which were not yet good enough.
Mailchimp succeeded in staying on top for a while, but in March of 2022, Mailchimp suffered a data breach where intruders gained access to the data of 319 of their customers through social engineering. Data stolen included email addresses, IP addresses, and even the location of email recipients.
With that incident and poor customer support, while raising their prices and having limited free plan features, it is no wonder people are looking for alternatives to Mailchimp.
Let's take a closer look at some of the many great options for your email marketing tool and discuss their pros and cons so you can make a more informed decision.
5 Best Mailchimp Alternatives
There are a lot of options for you to choose from, and we are going to focus on a few of them that are best for specific features you might need:
- SendInBlue (best Mailchimp free alternative)
- Hubspot (best Mailchimp alternative overall)
- Drip (similar to Mailchimp)
- ActiveCampaign (very good for powerful email automation)
- Moosend (less expensive alternative to Mailchimp if you are on a budget or getting started)
1. SendInBlue (Best Mailchimp Free Alternative)
SendInBlue is a powerful email marketing tool solution and one of the best Mailchimp alternatives. It is more focused on a customizable dashboard, but with more than 60 well-designed email templates, SendInBlue is a terrific option to go to.
Mailchimp pricing can be a deal breaker. SendInBlue is an excellent option for any company or a creator that wants a nicely featured free plan. The free version includes email templates, automation workflows, real-time reporting, a workflow editor, and much more.
The free version also includes the Marketing Automation feature, where you can send marketing automation workflows to up to 2000 contacts.
SendInBlue is a perfect solution for ecommerce businesses, thanks to its built-in functionality for transactional emails. You can also upgrade your plan from the free version to the paid 25$/month version for up to 20000 emails per month, which is a lot of bang for the buck!
2. HubSpot
There is a lot you can say about HubSpot. It has a free option that you can use, but it shines when you combine it with HubSpot's CRM platform. By doing so, you got yourself one of the best Mailchimp alternatives available. You can build a full-on sales funnel and do serious lead generation. Also, you can create nurturing campaigns based on the data you've gathered about your customers in the CRM feature set.
The software lets you choose between 2000+ free and paid email templates to help you save time. In addition, there's an easy-to-use drag and drop feature that lets you create an email template that fits your unique needs.
But what makes it better than Mailchimp is the sheer power of automation. In addition, the fact that HubSpot has a built-in CRM module means that it comes with more automation features overall. All in all, this is the tool you should go for if you care about powerful email automation.
3. Drip
As the name suggests, this is one of the best email automation features for creating effective drip campaigns. And the one we mentioned is the most similar to Mailchimp.
The software has excellent segmentation and targeting abilities beyond simple email marketing. Drip will automatically suggest some segments, but there's no limit to what you can use as criteria to segment your list. For example, you can segment your list based on purchase history, email engagement, unsubscribes, etc.
Some of the best Drip features are:
- Email marketing
- Small businesses
- Marketing automation
- Businesses with high levels of traffic
- Companies with many different segments of traffic
4. ActiveCampaign
ActiveCampaign is more robust than the others and has more advanced features than Mailchimp. It is a fantastic tool for creating newsletters and campaigns, but email automation is where ActiveCampaign shines.
It lets you create different workflows that you can customize to fit your specific needs.
You can use over 700 automation templates that are easy to set up and edit.
ActiveCampaign is best used for:
- B2B
- Ecommerce businesses
- Companies that need advanced email automation
5. Moosend
This one made it to our top five list as it is a cheaper alternative to Mailchimp if you are on a budget. There is not much to say about it. It comes at an amazing price of $9 per month, which is attractive to those watching their costs.
There are 40 free and modern email templates to choose from which you can use to send branded newsletters and email campaigns.
There is not much more to say about Moonsend. It is an amazing budget friendly email marketing tool.
Consider Managed Hosting with Nexcess
In the end, let us mention again there are many email services like Mailchimp. We hope you found a solution that's right for you in our list of the best Mailchimp alternatives.
If you consider using one of services the mentioned above, make sure you check others too because each one is unique in how you use it and what it is capable of.
Also, if you have an ecommerce business, consider Nexcess for your fully managed hosting needs. Nexcess is one of the leading service providers, with amazing prices and a 24/7 support team that is ready to help you with whatever you need.
Check out our fully managed WooCommerce hosting plans to get started today.
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FAQs
Who Owns Mailchimp?
Intuit.
Intuit Inc. is a household name in the United States, well known for its tax return software products, including the TurboTax product line. Intuit is American software company that specializes in financial software.
How Many Data Breaches Has Mailchimp Had in 2022?
Two.
The email marketing giant Mailchimp confirmed in April 2022 that it had a data breach in which malicious hackers compromised an internal company tool to gain access to customer accounts.
Then in August 2022, Mailchimp suffered its second data breach in four months' time. An attacker got into Mailchimp and gained access to the customer account of the cloud hosting provider DigitalOcean, which has since severed ties with Mailchimp.
